2 December 09 - Sugru - Shelves Cleared Even Before Launch!
Twenty-four hours before the public launch of Sugru as a commercial retail product, FormFormForm has already seen its shelves cleared of this remarkable new mouldable and adhesive silicone, which has been described as being "the best thing since Sellotape and Blu-Tack".
Advance publicity has meant that Jane ni Dhulchaointigh and her team have already sold the first run of 1,000 packs of Sugru (at £7/pack for ten sachets).
Industrial Design website, Core77.com described Sugru as "Play-Doh for industrial designers" and as being "like consumer-ready modelling clay for designer hacks".
The Gadget Lab at Wired.com writes, "Sugru is a brand new modeling clay that has me absurdly excited. Why? Because it is something I have wanted since forever, only I didn’t even know it."
Harry Wallop, Consumer Affairs Editor at The Daily Telegraph, interviewed Jane for a piece published on 1st December, and the article and a videoclip of her interview can be viewed here.
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